Late in 2001, CooperKatz teamed with AWS Convergence Technologies, which owns and operates the largest weather network in the United States, to launch the latest version of its WeatherBug software. AWS WeatherBug streams real-time weather data from more than 6,000 communities over the Internet to more than twenty million registered users.

Since this first campaign for WeatherBug, AWS has launched various other aspects of their company. Weather stations placed on schools are a part of AWS' WeatherNet program, which comes complete with a curriculum for students of all ages. In August of 2002, AWS joined with the National Weather Service (NWS) to help with homeland security. We produced a VNR for the partnership showing how in the event of an emergency, the NWS will now pull in AWS' data to help officials determine how weather may affect the impact of the terrorism. Certain schools are being certified by AWS, and will be called upon to help in the event of an emergency.

AWS also has launched MesoStreamer, software that helps energy companies attain more accurate weather conditions. In this field, the difference of one or two degrees can affect the business drastically. AWS' highly localized data aids energy companies in being more on top of current weather conditions.

CooperKatz developed a strategy to achieve coverage in consumer, business and advertising trade media. In the past two years, we have secured coverage for AWS in all aspects of their business. They have been written up in the New York Times five times, reviewed by Walt Mossberg in the Wall Street Journal, and countless newspapers and magazines around the country, including the Baltimore Sun, the Seattle Times, Newsday, AdvertisingAge, the San Francisco Chronicle, PC World, the Chicago Tribune, the Boston Globe, the Atlanta Journal-Constitution, and others in the first quarter of 2003 alone. 

John Saaty, Senior Vice-President of WeatherNet says, "The media relationships CooperKatz has and the depth of thinking about news, stories, and placements are unparalleled. Press coverage, whether national or local, has positively impacted our business and in a number of cases is directly related to increased revenues, either through new customer inquiries or more visibility in key markets."