“Help us communicate our ‘best of both worlds’ positioning as the real estate industry’s online and offline leader.”

As the agency-of-record for Coldwell Banker, CooperKatz manages all communications for this 100-year-old real estate company. From media relations to special initiatives designed to support the Coldwell Banker franchise network, we drive public relations activities that position the company as both a pioneer in creating new online tools, as well as the leader in providing unmatched on-the-ground expertise.

Ongoing initiatives include supporting Coldwell Banker’s annual Home Price Comparison Index (HPCI), publicizing its national relationship with Habitat for Humanity and driving added value at annual franchisee and other corporate meetings. We also work closely with Coldwell Banker’s interactive and advertising agency partners to execute integrated marketing initiatives – including getting the word out about innovative online tools that meet the needs of today’s savvy consumer.