CooperKatz led a comprehensive marketing communications program to help this fast-moving technology provider build relationships with a growing base of automotive dealer and financing source customers, while simultaneously enhancing its reputation across the entire automotive industry. Elements of the program included:

• Strategic counsel
• Media / industry analyst relations and outreach
• Marketing collateral development (brochures, Web copy, newsletters for automotive dealer and financing source audiences, corporate presentations)
• Trade show support / presence
• Trade advertising development and placement (Automotive News)

CooperKatz secured a strong share-of-voice for DealerTrack in the industry's top trade publications, including Automotive News, Automotive Remarketing, F &I Management and Technology, NADA's AutoExec and Ward's Dealer Business. The agency also arranged briefings for DealerTrack executives with top industry analyst firms, including Forrester and Gartner. Furthermore, CooperKatz played a significant role in supporting communications surrounding two major corporate acquisitions made by the company.

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