FiberNet, one of the leading providers of complex interconnection services, engaged CooperKatz to manage a highly targeted, B-2-B public relations campaign including media outreach and analyst relations. CooperKatz helped position FiberNet as a nimble telecom company that not only withstood the telecom bust but was on its way to fast growth through an aggressive acquisition strategy. The program started by building awareness for FiberNet's planned acquisition of ConEd Communications among both internal and external stakeholders. Media outreach resulted in placements in leading trade publications such as Capacity, Telephony, Total Telecom and Fat Pipe along with national dailies like The New York Times and Investor's Business Daily.  

To realize the full potential of the analyst community's influence, CooperKatz created and sustained positive relationships with leading industry analysts including Forrester, Yankee Group and IDC and positioned FiberNet senior executives as thought-leaders within the telecom industry. 

CooperKatz also provided communication support to launch FiberNet's new subsidiary, 'Availius' and their new VoIP offering 'Phonomenum'. Undertaking a thorough brand analysis, CooperKatz facilitated the process of developing key brand elements like brand names, language and strong positioning in a highly-competitive marketplace.