"We're good at getting consumer publicity for the books we publish. Help us get business media coverage of our company."
CooperKatz designed a colorful "basket of books" to depict the innovative publishing ventures of Kensington Publishing Corp. A set of bookmarks described the business strategy behind each imprint in the Kensington line. The baskets, delivered to 25 top business media outlets, immediately resulted in client interviews with The Wall Street Journal, Forbes, Inc. Magazine and CNNfn.
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