"Help us increase our client ratings by elevating our conference to the next level."

CooperKatz produced Nielsen Media Research’s 2003 National Client Meeting in Phoenix, Arizona (March 11-13), a conference for 450 attendees, including clients from all major television and cable networks, Nielsen staff from several specialized divisions and Nielsen top-level management. The meeting was led by Susan Whiting, President and CEO of Nielsen Media Research.

CooperKatz worked with the teams from Nielsen Media Research and the various companies within the organization to help shape speaker presentations and infuse the meeting theme, "Coming Together," throughout the conference.

The three-day conference included presentations from senior management and researchers, as well as case studies presented by clients such as Discovery Networks, Lifetime, Nickelodeon and Scripps.