“Help us launch a new multimedia Web site dedicated to fashion, beauty and culture.”

As part of CooperKatz’s Cogence^® practice, we teamed with Vogue magazine to support the launch of its new online shopping and entertainment channel, ShopVogue.TV.  This innovative site features original programming and the opportunity to shop the ads from Vogue magazine, as well as a channel that lets visitors share their own style inspirations. 

CooperKatz strategically guided Vogue magazine over the course of a multi-tiered, three-month project designed to generate online buzz. 

During the first phase of the project, CooperKatz worked with the ShopVogue.TV team to develop a virtual press conference led by Thomas Florio, publishing director of Vogue, which gave top fashion bloggers and reporters from mainstream media outlets a sneak peek of the site before it officially launched. 

Throughout the rest of the project, CooperKatz monitored and engaged with the blogosphere – offering influential bloggers the chance to test the site, upload photos of their favorite fashion pieces and tell others about the exciting new way to shop virtual television shows and advertisements.