“Help us increase visibility in the telepresence market and leverage our leadership position against larger and better-known competitors.” 

For nearly three years, CooperKatz has helped Teliris explain the benefits of its telepresence solution, a high-end, “life-like” videoconferencing service, to global businesses desiring to increase executive productivity and global synergy, ensure business continuity in emergency situations, while reducing travel costs. As the lead agency coordinating activities in the U.S. and Europe, CK’s responsibilities have included establishing a global brand positioning, differentiating Teliris’ capabilities from competitive offerings, arranging demonstrations and interviews with top tier media and trade publications, securing briefings with industry analysts and supporting the company at major industry events.

Media results include CBS MarketWatch, The Wall Street Journal, Chicago Tribune, Wired, Computerworld, InformationWeek, and PC World. Analyst outreach has resulted in positive reports from Gartner, IDC, Telespan, Wainhouse, Frost and Sullivan and Human Productivity Lab.