Since beginning work as TowerGroup’s agency of record in April 2000, CooperKatz has helped this research, advisory and consulting firm dramatically increase the profile of its analysts and coverage of their work in top business publications such as Forbes, Business Week, The Wall Street Journal, Dow Jones, Reuters, Barron’s and many more–as well as in important horizontal technology publications such as Inter@ctive Week, Computerworld, eWeek and Internet Week. CooperKatz has also cultivated a strong trade outreach program for TowerGroup, resulting in consistent coverage in such critical financial services publications as American Banker, Banking Strategies, The Banker, Securities Industry News, Wall Street + Technology, Insurance Networking and Mortgage Technology.