“Help us convince policymakers, employers and the U.S. public that prevention is the solution to America’s healthcare challenges.”

U.S. Preventive Medicine (USPM), a new company dedicated to preventive health services, believes that proactive, preventive health management is the solution to containing costs and providing better medical outcomes for the American population.  CooperKatz helped USPM launch its vision of healthcare in the fall of 2006 with a series of full-page open letter advertisements in The Wall Street Journal, The New York Times, The Washington Post and USA Today. These letters, signed by USPM’s prestigious medical advisory board, appeared on the day of the State of the Union address and called for the President, Congress and the American Public to embrace prevention as the solution to America’s healthcare challenges. The open letters were followed by a year-long aggressive media campaign, which resulted in a cover story in Modern Physician as well as stand-alone articles about the company in Managed Healthcare Executive, Healthcare Finance News, Healthcare IT News and For the Record Magazine, among many others.