Since 2012, CooperKatz has provided marketing and communications support for Ad-ID, the advertising industry standard for identifying ads across all media platforms. Ad-ID engaged CooperKatz to help break through to key stakeholders in a saturated market and strategically communicate the many benefits of the system to the industry.
As the marketing / communications arm of Ad-ID, CooperKatz has helped establish Ad-ID’s “voice” in the industry. The team has developed a wide range of marketing materials (e.g. informational one sheets, partner Q&As, conference presentations, etc.), drafted email / mail communications, developed social media content and led a full website refresh (writing copy and advising on design).
The CooperKatz team works closely with the Ad-ID business development and customer service teams on all marketing and communications efforts and collaborates with Ad-ID’s industry partner organizations, coordinating announcements for new industry collaborations.