To reach home and lifestyle editors at national consumer publications in a visually creative (and fragrant) way, we developed and delivered an original floral arrangement that incorporated the new Air Wick products along with their mood enhancing ingredients – essential oils of lavender, chamomile, citrus and eucalyptus.
We followed up with an invitation to learn more about the products in a unique version of the traditional deskside briefing. We converted a luxury RV into an Air Wick-permeated environment – complete with a “home spa” – and secured the street permits necessary to drive it right to the publications’ doorsteps in New York City.
Editors joined us for an Air Wick one-on-one introduction to the product and a spa treatment by an aromatherapist. In addition to reaching more than a dozen print editors who enjoyed the experience, the Air Wick RV hosted a live on-air segment of “FOX & Friends.”