CooperKatz helped Reckitt Benckiser’s Air Wick brand air fresheners introduce the first line of essential oil electrical air fresheners available in mass retail outlets.
To reach home and lifestyle editors at national consumer publications in a visually creative (and fragrant) way, we developed and delivered an original floral arrangement that incorporated the new Air Wick products along with their mood enhancing ingredients – essential oils of lavender, chamomile, citrus and eucalyptus.
We followed up with an invitation to learn more about the products in a unique version of the traditional deskside briefing. We converted a luxury RV into an Air Wick-permeated environment – complete with a “home spa” – and secured the street permits necessary to drive it right to the publications’ doorsteps in New York City.
Editors joined us for an Air Wick one-on-one introduction to the product and a spa treatment by an aromatherapist. In addition to reaching more than a dozen print editors who enjoyed the experience, the Air Wick RV hosted a live on-air segment of “FOX & Friends.”