As part of our thought leadership campaign for the ANA, CooperKatz first established a blogging platform in 2005 so that Association senior executives could share their perspectives on a wide array of industry issues.
Today, three ANA blogs address a range of different marketing concerns. ‘Marketing Musings’ is the blog of CEO Bob Liodice, who comments on major industry trends and challenges. ‘Regulatory Rumblings’ is the blog of Dan Jaffe, EVP/Government Relations, who posts about governmental actions and public affairs issues affecting marketers. ‘Marketing Maestros’ is a blog co-authored by several senior ANA leaders, who share marketing best practices and insights.
These blogs have become an important thought leadership channel for the ANA as well as a public record of its perspectives and positions. Many trade journalists subscribe to the platform’s RSS feeds and routinely quote ANA blog posts in their coverage.