For more than 18 years, CooperKatz has provided public relations and creative services support to the Association of National Advertisers (ANA), the premier trade group representing more than 575 companies with over 10,000 brands that collectively spend some $250 billion in marketing communications.
The ANA’s goal is to be positioned as the leader of the marketing community and an indispensable resource to marketing professionals.
CooperKatz has helped the ANA address numerous important industry issues, including behavioral targeting, direct-to consumer pharmaceutical advertising, measurement and marketing to children. We’ve also supported the Association’s robust thought leadership program by writing speeches and bylines, disseminating research findings and publicizing its many industry conferences and forums. In addition, we have produced and staged the ANA’s signature event, the ANA Annual Conference for the past 17 consecutive years – an event attended by more than 2,000 marketing and media executives.
The CooperKatz team also promotes joint industry initiatives supported by the ANA, including Ad-ID, the standard for identifying advertising assets across all media platforms.
As a result of our collaboration, the ANA and its CEO have become go-to resources for scores of reporters who want insights and perspectives on the marketing industry, and ANA media coverage has grown to a dominant level across both trade and top-tier outlets.