CooperKatz is the longstanding public relations agency-of-record for the Association of National Advertisers (ANA), the premier trade group representing more than 400 companies with over 9,000 brands that collectively spend some $200 billion in marketing communications.
The ANA’s goal is to be positioned as leading the marketing community and an indispensable resource to marketing professionals.
As the ANA’s communications partner, CooperKatz has a high-level seat at the strategic table. We help the ANA address controversial issues, including behavioral targeting, direct-to-consumer pharmaceutical advertising and marketing to children. We also support the Association’s robust thought leadership program by writing speeches and bylines, disseminating research findings and publicizing its many industry conferences and forums. CooperKatz also supports the advertising industry’s triennial negotiations with the talent unions, as well as several special member programs – including the Alliance for Family Entertainment and the Food Initiative. In addition, we produce and stage the ANA’s signature event, the ANA Annual Conference, which is attended by over 1,000 marketing and media executives.
As a result of CooperKatz’ efforts, the ANA and its CEO have become ‘go-to’ resources for dozens of reporters who want insights and perspectives on the marketing industry, and ANA media coverage has grown to a dominant level across both trade and top-tier media outlets.