The ANA’s goal is to be positioned as the leader of the marketing community and an indispensable resource to marketing professionals.
As the ANA’s communications partner, CooperKatz has a high-level seat at the strategic table. We help the ANA address controversial issues including behavioral targeting, direct-to-consumer pharmaceutical advertising and marketing to children. We support the Association’s robust thought leadership program by writing speeches and bylines, disseminating research findings and publicizing its many industry conferences and forums. CooperKatz also supports the advertising industry’s triennial negotiations with SAG-AFTRA, as well as several special member programs – including the Food Initiative. In addition, we produce and stage the ANA’s signature event, the ANA Annual Conference, which is attended by over 1,700 marketing and media executives.
The CooperKatz team promotes joint industry initiatives supported by the ANA, including Ad-ID, the industry standard for identifying advertising assets across all media platforms, and 3MS (Making Measurement Make Sense), proposed standards for metrics and advertising currency to enhance the evaluation of digital media and facilitate cross-platform measurement.
As a result of our collaboration, the ANA and its CEO have become go-to resources for scores of reporters who want insights and perspectives on the marketing industry, and ANA media coverage has grown to a dominant level across both trade and top-tier outlets