For six years, CooperKatz teamed with WeatherBug and its parent company, AWS, to raise awareness of its weather network, the largest in the United States (larger than that of the National Weather Service).
WeatherBug streams real-time weather data from more than 8,000 WeatherNet stations – most located atop school buildings – over the Internet to millions of registered users.
CooperKatz drove a multi-tiered campaign that supported the company’s programs and service offerings to educators, broadcasters, marketers, corporate executives and consumers. Highlights included the launch of a WeatherBug partnership with the National Weather Service to support homeland security; the introduction of several software upgrades and new service offerings; and the creation/promotion of blogs used by WeatherBug meteorologists in conjunction with seasonal hurricane coverage and Ground Hog Day in Punxsutawney, Pennsylvania.
As a result of these efforts, WeatherBug was prominently covered in the New York Times five times, reviewed by Walt Mossberg in the Wall Street Journal and reported on by countless newspapers and magazines around the country. In addition, WeatherNet school children appeared on the ‘TODAY Show’ during the weather segment. Over the course of the WeatherBug-CooperKatz relationship, downloads of the company’s desktop application increased from 6 million to more than 65 million.