CooperKatz partnered with The Beekman School, a private high school in Manhattan, to lead a brand / messaging refresh and implement a targeted media relations program to raise the school’s profile.
The Beekman School engaged CooperKatz for a strategic messaging session to refresh its positioning in the community. Following the session, CooperKatz was brought on to implement the new messaging in Beekman materials and to lead the redesign of The Beekman School website, advising on both design and content.
Finally the targeted media relations campaign resulted in coverage on About.com and influential local NYC website DNAinfo.com. Importantly, the campaign resulted in Beekman content being published on websites for educational consultants and independent school professionals.