Client Profile

CooperKatz planned and executed a four-month, 36-city mobile tour, dubbed the ‘Bunker Bob Y2K Tour Across America.’ 

Sponsored by online home furnishing company, the traveling event featured a 50-foot glass house on wheels – beautifully furnished by – with a live character (Bunker Bob) living inside and searching for the ideal place to ‘bunker down’ in the new millennium. Fans of Bunker Bob could track his journey via a daily updated diary on the Web site. The Tour started in Miami, traveled up the East Coast, then crossed to California and finally ended in New Orleans on New Year’s Eve. It garnered massive television, radio and print coverage and resulted in significant incremental site traffic and registrations.