CooperKatz worked with Canon U.S.A., Inc. to highlight the company’s long-time relationship with the National Center for Missing and Exploited Children (NCMEC).
Our activities included generating local and national media interest in the Canon Celebrity Golf Challenge – an event that preceded a major technology trade show in Las Vegas – and elevating the issue of missing children onto the national media scene
CooperKatz developed a tip sheet and a b-roll package to demonstrate to parents the best way to take digital photos of their children that could be distributed to law enforcement officials quickly and easily in the event of an abduction. The b-roll package included interviews with John Walsh, host of “America's Most Wanted,” Canon executives and members of the Las Vegas Police Department.
CooperKatz also created a public service announcement featuring Walsh that encouraged parents to photograph their children regularly for this purpose. Media results included The Las Vegas Sun, CNET Radio, Univision, PC Magazine Online, Fox and ABC’s Las Vegas affiliates and many more.