For five years, CooperKatz managed a comprehensive public relations program for Capgemini’s Health Practice.
The heart of this campaign was an ‘experts bureau’ that positioned practice leaders and subject matter specialists as knowledgeable authorities within the healthcare industry through interviews, bylined articles and speaking platforms. CooperKatz also supported the Practice at key trade shows and promoted its proprietary intellectual capital, including its market studies, surveys and white papers.
In a typical month, we scheduled 20 interviews in publications including major dailies and wires like the New York Times, Wall Street Journal, UPI and Reuters, plus key trades such as HealthLeaders, Healthcare Financial Management, Health Data Management, Healthcare IT News, Healthcare Informatics, Hospitals & Health Networks, Modern Healthcare and many others. On an annual basis, we placed 20 bylines and booked 30 speaking opportunities.
Beyond these public relations initiatives, CooperKatz designed, wrote and placed a series of testimonial advertisements and produced an array of collateral materials, including CD-ROMs, videos, brochures and mailers that supported the practice’s business building goals. A year after we began our campaign, Gartner ranked Capgemini as the number one consultant and system integrator in the commercial healthcare provider market.
For two years, CooperKatz managed a comprehensive public relations program for Capgemini’s Financial Services Practice, a leading information technology consultant and outsourcer to financial services institutions.
The campaign focused on four key sub-practices within the sector: banking; insurance; capital markets; and diversified financial services. For each of these areas, CooperKatz orchestrated an experts’ bureau that sought media interviews, bylined articles and speaking opportunities for the firm’s senior subject matter experts.
We also supported Capgemini’s proprietary studies, such as its World Wealth Report prepared in partnership with Merrill Lynch. This annual study, which analyzes information about assets of high net-worth individuals, covers more than 59 countries that account for 98 percent of world GDP. CooperKatz’ efforts included supporting a press conference at Merrill Lynch headquarters and coordinating media outreach with journalists globally.
The World Wealth Report generated extensive coverage around the world. In the U.S., the New York Times, Fortune Magazine, Los Angeles Times, AP, Dow Jones, American Banker and Security Industry News covered the report along with many other print publications. On the broadcast front, we secured coverage on CNN, CNBC, NY1, Bloomberg radio and ABC radio, among numerous other outlets.