For two years, CooperKatz managed a comprehensive public relations program for Capgemini’s Financial Services Practice, a leading information technology consultant and outsourcer to financial services institutions.
The campaign focused on four key sub-practices within the sector: banking; insurance; capital markets; and diversified financial services. For each of these areas, CooperKatz orchestrated an experts’ bureau that sought media interviews, bylined articles and speaking opportunities for the firm’s senior subject matter experts.
We also supported Capgemini’s proprietary studies, such as its “World Wealth Report” prepared in partnership with Merrill Lynch. This annual study, which analyzes information about assets of high net-worth individuals, covers more than 59 countries that account for 98 percent of world GDP. CooperKatz’ efforts included supporting a press conference at Merrill Lynch headquarters and coordinating media outreach with journalists globally.
The “World Wealth Report” generated extensive coverage around the world. In the U.S., The New York Times, Fortune Magazine, Los Angeles Times, Associated Press, Dow Jones, American Banker and Security Industry News covered the report along with many other print publications. On the broadcast front, we secured coverage on CNN, CNBC, NY1, Bloomberg radio and ABC radio, among numerous other outlets.