The heart of this campaign was an experts bureau that positioned practice leaders and subject matter specialists as knowledgeable authorities within the healthcare industry through interviews, bylined articles and speaking platforms. CooperKatz also supported the Practice at key trade shows and promoted its proprietary intellectual capital, including its market studies, surveys and white papers.
In a typical month, we scheduled 20 interviews in publications including major dailies and wires like The New York Times, The Wall Street Journal, UPI and Reuters, plus key trades such as HealthLeaders, Healthcare Financial Management, Health Data Management, Healthcare IT News, Healthcare Informatics, Hospitals & Health Networks, Modern Healthcare and many others. On an annual basis, we placed 20 bylines and booked 30 speaking opportunities.
Beyond these public relations initiatives, CooperKatz designed, wrote and placed a series of testimonial advertisements and produced an array of collateral materials, including CD-ROMs, videos, brochures and mailers that supported the practice’s business building goals. A year after we began our campaign, Gartner ranked Capgemini as the number one consultant and system integrator in the commercial healthcare provider market.