The purpose of the event, entitled “Listening to the City,” was to provide a representative group of tri-state area participants with the opportunity to react to plans prepared by the Lower Manhattan Development Corporation for the World Trade Center site. “Listening to the City” utilized a unique model, created by the non-profit organization AmericaSpeaks, which combined small, face-to-face discussions with high-technology, wireless polling / data capture.
CooperKatz reached out to hundreds of local media outlets, including borough, neighborhood and ethnic publications and radio stations to encourage people of all walks of life to register for the event. Techniques included one-on-one pitching, press releases, newsletter articles, letters-to-the-editor, mini-press conferences, public service announcements and advertising. CooperKatz also designed all collateral materials — logo, flyers, leaflets and posters – used by community outreach teams.
Some 250 members of the media, including over 30 broadcast crews, attended “Listening to the City,” generating thousands of newspaper stories – many front-page with photos – plus over 650 television reports by broadcast network, cable and local TV outlets. Most importantly, “Listening to the City” provided strong public input to decision-makers that dramatically changed the course of the rebuilding process for Lower Manhattan.
Our work on Listening to the City resulted in CooperKatz receiving a SABRE Certificate of Excellence award.