CooperKatz has served as national agency of record for top global real estate brand, Coldwell Banker Real Estate LLC, since 2007 – managing a comprehensive and highly-integrated set of public relations initiatives.
As one of the oldest and most established residential real estate franchise systems in North America, Coldwell Banker is known in the industry as a premier and forward-thinking company. CooperKatz takes advantage of the brand’s unique position to reach both business and lifestyle media with a full-service strategic media relations program.
Media outreach includes regularly facilitating top-tier print and broadcast interviews for Budge Huskey, president and CEO, and other senior executives regarding industry news and the housing market. CooperKatz and Coldwell Banker also address a wide range of consumer-friendly topics regarding home buying and selling. Tactics to reach consumer press include identifying and developing key spokespeople from the company’s 85,000 affiliated sales associates as well as major integrated programs. This includes the development and launch of the Homes for Dogs project, a joint initiative with Adopt-a-Pet.com to drive pet adoptions. The campaign was awarded a gold SABRE for leading to 20,000+ pet adoptions, driving 200,000+ visits to the Coldwell Banker website and accounting for nearly 250 earned media placements.
In addition to day-to-day grassroots media relations, CooperKatz leads the company’s thought leadership campaign on smart home technology. This includes partnerships with the biggest names in technology and the Consumer Technology Association (CTA). The campaign has led to the creation of a smart home definition, done in collaboration with CNET to help sales associates, home buyers and sellers accurately identify and discuss smart homes. CooperKatz and Coldwell Banker were named finalists for a PRSA Silver Anvil Award for the smart home technology campaign.
The team also promotes high-profile, luxury listings and trends to support the Coldwell Banker Previews International program, including listings such as the $139 million Le Palais Royal in Florida, the Colorado home of William H. Macy and Felicity Huffman Home and the California estate of Bob Hope, among a number of others.
By leveraging the brand’s many strengths, CooperKatz succeeds in generating both a sizable and consistent stream of coverage across top-tier consumer and business media such as the Associated Press, CNN Money, CNBC, Fox Business, MSN, TIME, USA Today, The Wall Street Journal and Yahoo! In 2015 alone, CooperKatz helped secure more than 5,500 top-tier media placements