CooperKatz has served as national agency of record for top global real estate brand, Coldwell Banker Real Estate LLC, since 2007 – managing a comprehensive and highly-integrated set of public relations initiatives.
As one of the oldest and most established residential real estate franchise systems in North America, Coldwell Banker is known in the industry as a premier and forward-thinking company. CooperKatz takes advantage of the brand’s unique position to reach both business and lifestyle media with a full-service strategic media relations program.
Media outreach includes regularly facilitating top-tier print and broadcast interviews for Budge Huskey, president and CEO, and other senior executives regarding industry news and the housing market. CooperKatz and Coldwell Banker also address a wide range of consumer-friendly topics regarding home buying and selling, reinforcing the brand’s “Value of a Home” advertising campaign. Tactics to reach consumer press include developing key spokespeople, including one of Coldwell Banker’s top agents from Wilmington, NC, Jessica Edwards, who serves as a consumer specialist.
In addition to day-to-day grassroots media relations, CooperKatz promotes the highly anticipated annual Coldwell Banker Home Listing Report, which provides an apples-to-apples comparison of home listing prices across the country. The team also promotes high-profile, luxury listings and trends to support the Coldwell Banker Previews International program.
By leveraging the brand’s many strengths, CooperKatz succeeds in generating both a sizable and consistent stream of coverage across top-tier consumer and business media such as AOL, CNNMoney.com, CNBC, Fox Business, MSN, USA Today, The Wall Street Journal and Yahoo! In 2012 alone, CooperKatz secured more than 18,000 media placements reaching 945 million people in the United States.
CooperKatz was named a Gold SABRE Award finalist in the category of Integrated Communications for our work with Coldwell Banker Real Estate on the “Value of a Home” campaign.