Client Profile

Since 2007, CooperKatz has managed an integrated PR campaign that positions Coldwell Banker Real Estate LLC as a pioneering leader in the real estate market, offering the best combination of innovative online tools and experienced local agents with on-the-ground knowledge. 

Below are three examples of the types of PR programs that CooperKatz has executed to underscore the brand’s expertise:

Home Price Comparison Index - To support this annual compilation of local data examining the most expensive and affordable U.S. home markets, CooperKatz waged a massive national media campaign featuring CEO Jim Gillespie and produced templated press materials for field use.

Housetrology: What's Your House Sign? -  CooperKatz and Coldwell Banker created a fun, online quiz to help consumers uncover the intangible lifestyle factors that influence their home buying and selling decisions. Developed for the Coldwell Banker Web site and as an application on Facebook, the Housetrology quiz was completed by more than 12,000 consumers following its launch.

The Coldwell Banker '10 Day Sales Event' – CooperKatz orchestrated all media relations in support of Coldwell Banker’s first-ever national 10 Day Sales Event, driving scores of stories and buzz both offline and online. We also trained corporate employees and local franchise owners to talk effectively with the media about the effort.

Over the course of a single year, CooperKatz generated more than half a billion media impressions from PR placements in a wide array of mainstream and social media outlets.

Social media and the Cogence practice play a critical, ongoing role in our work for Coldwell Banker Real Estate, which as a brand has been both innovative and forward-looking in leveraging new technologies and channels of conversation.

As one example of our work to position Coldwell Banker as a resource to consumers from the earliest ‘dreaming’ stage of the home buying process, CooperKatz created an integrated campaign under the concept 'Housetrology: What's Your House Sign?'

Housetrology is a fun, interactive quiz available on the company’s Web site and as a Facebook application that helps consumers uncover the intangible lifestyle factors that influence their home buying decisions. It reflects Coldwell Banker’s understanding that home-buying is driven by more than just square footage or monthly mortgage payments.

In addition to conceiving the idea, CooperKatz created all quiz questions, collaborated on design elements and the interactive build, drafted the press release and seeded the news to social and mainstream media outlets. CooperKatz also identified, secured and booked interviews for psychologist Dr. Ruth Peters (a regular ‘TODAY Show’ contributor) who served as spokesperson for the initiative. In the wake of the Housetrology launch, over 3,100 consumers took the quiz on Facebook and an additional 9,200 completed it on the Coldwell Banker Web site.