Client Profile

Since 2007, CooperKatz has managed an integrated PR campaign that positions Coldwell Banker Real Estate LLC as a pioneering leader in the real estate market, offering the best combination of innovative online tools and experienced local agents with on-the-ground knowledge.

 As one of the oldest and most established residential real estate franchise system in North America, Coldwell Banker is known as a premier forward-thinking, real estate brand.  Understanding that the most successful PR programs often combine strategic campaigns with day-to-day media relations, CooperKatz has maximized the brand’s many strengths to generate a steady stream of coverage in high-level consumer and business media, such as CNNMoney.com, CNBC, Fox Business, USA Today, Yahoo!, MSN and AOL.

The Coldwell Banker '10 Day Sales Event:' In 2008, CooperKatz orchestrated all media relations in support of Coldwell Banker’s first-ever national 10 Day Sales Event, driving scores of stories and buzz both offline and online. We also trained corporate employees and local franchise owners to talk effectively with the media about the effort.

Home Listing Report: Every year, CooperKatz promotes the highly anticipated Coldwell Banker Home Listing Report (HLR), an apples-to-apples comparison of home listing prices across the country. In 2011, CooperKatz secured more than 500 media placements, including the Wall Street Journal, U.S. News & World Report and CNBC Power Lunch.

Thought Leadership: CooperKatz regularly facilitates top-tier print and broadcast interviews for Jim Gillespie, CEO of Coldwell Banker Real Estate LLC and Budge Huskey, President and COO, to discuss industry news. To increase presence in consumer-facing media outlets, CooperKatz and Coldwell Banker also enlisted the help of consumer specialist, Jessica Edwards, who frequently contributes on-the-ground tips for home-buying and selling.

Previews and Unique Homes: The Coldwell Banker Previews International program has been marketing luxury homes since 1933; and exclusively to Coldwell Banker affiliates since 1980. CooperKatz has helped to promote some of the most sought-after listings in the United States through national and entertainment media, such as the ‘Home Alone Home’ where the 1990 movie was filmed, the ‘Casa Casuarina,’ former home to couturier Gianni Versace, and many other properties in the hottest luxury real estate markets from East Coast to West Coast.

Social media and the Cogence practice play a critical, ongoing role in our work for Coldwell Banker Real Estate, which as a brand has been both innovative and forward-looking in leveraging new technologies and channels of conversation.

As one example of our work to position Coldwell Banker as a resource to consumers from the earliest ‘dreaming’ stage of the home buying process, CooperKatz created an integrated campaign under the concept 'Housetrology: What's Your House Sign?'

Housetrology is a fun, interactive quiz available on the company’s Web site and as a Facebook application that helps consumers uncover the intangible lifestyle factors that influence their home buying decisions. It reflects Coldwell Banker’s understanding that home-buying is driven by more than just square footage or monthly mortgage payments.

In addition to conceiving the idea, CooperKatz created all quiz questions, collaborated on design elements and the interactive build, drafted the press release and seeded the news to social and mainstream media outlets. CooperKatz also identified, secured and booked interviews for psychologist Dr. Ruth Peters (a regular ‘TODAY Show’ contributor) who served as spokesperson for the initiative. In the wake of the Housetrology launch, over 3,100 consumers took the quiz on Facebook and an additional 9,200 completed it on the Coldwell Banker Web site.