Client Profile

CooperKatz worked closely with Collective Media in conceiving, planning and launching the company’s first video blog platform. 

Titled ‘Collective Thinking,’ the vlog offered an effective new channel for spotlighting the insights and thought leadership of the Collective Media team on critical issues facing the online advertising industry. The CooperKatz team helped drive the project from its inception through execution, including: providing input on the look, feel and functionality; identifying a broad range of hot topics for comment by CEO Joe Apprendi and other executives; and editing each discussion into a tight, compelling piece under three minutes.