Client Profile

A key component of the integrated plan to help this fast-moving technology provider build relationships with a growing base of automotive dealer and financing source customers was a trade advertising campaign that appeared in Automotive News and featured a series of testimonials from five DealerTrack customers. 

CooperKatz designed and wrote the ads, directed original photography and managed the insertion process. CooperKatz also designed and wrote the company’s marketing materials, including an eight-page brochure with capability inserts.