Client Profile

CooperKatz led a comprehensive marketing communications program to help this fast-moving technology provider build relationships with a growing base of automotive dealer and financing source customers, while simultaneously enhancing its reputation across the entire automotive industry.


Elements of the program included strategic counsel; ongoing media/industry analyst relations; aggressive outreach supporting key announcements; marketing collateral development (brochures, Web copy and newsletters); trade show support/presence; and trade advertising development and placement (Automotive News).

Through media placement efforts, CooperKatz secured a strong share-of-voice for DealerTrack in the industry’s top trade publications, including Automotive News, Automotive Remarketing, F&I Management and Technology, NADA’s AutoExec and Ward’s Dealer Business. The agency also arranged briefings for DealerTrack with top industry analyst firms, including Forrester and Gartner. Furthermore, CooperKatz played a significant role in providing communications support for two major acquisitions made by the company.