A leader of the teleservices industry, DialAmerica engaged CooperKatz to execute a comprehensive B2B marketing campaign.
After analyzing the company's key strengths, CooperKatz developed a powerful new concept that defined DialAmerica's unique business approach: ThinSourcing. A research-based whitepaper, microsite and collateral materials explain the concept as an intimate business relationship in which the ThinSourcer imperceptibly functions as an operational and brand extension of its client's business. To help DialAmerica communicate ThinSourcing to its many audiences, CooperKatz trained all sales and client service professionals to present the concept and answer questions. CooperKatz also designed and promoted an industry survey, which DialAmerica sponsored and presented at the American Teleservices Association's national conference. Finally, CooperKatz wrote/placed bylines and case histories that demonstrated how DialAmerica employed ThinSourcing to meet its clients' demanding needs.