Client Profile

A leader of the telemarketing industry, DialAmerica engaged CooperKatz to accomplish a complete brand refresh.  

The company was still using its dated, 50-year old logo - a U.S. map overlaid by a mid-century rounded font treatment.  The image was out of tune with the fast-moving, flexible, technologically-driven marketing solutions company DialAmerica had become. CooperKatz led a brand transformation that included the design of a forward-looking new logo, fresh nomenclature that replaced dated terminology, a redesign of all marketing materials and the creation of a new trademarked term that defined DialAmerica's unique business approach: ThinSourcing. A whitepaper, microsite and collateral materials explain this concept as an intimate business relationship in which the ThinSourcer imperceptibly functions as an operational and brand extension of its client's business.