A leading provider of complex interconnection services, FiberNet engaged CooperKatz to manage a targeted B2B public relations campaign including media outreach and analyst relations. CooperKatz positioned FiberNet as a nimble telecom company on the fast track to growth through an aggressive acquisition strategy.
The program started with a broad-based announcement of FiberNet’s planned acquisition of ConEd Communications. CooperKatz also helped launch FiberNet's new subsidiary, Availius, and its VoIP offering “Phonomenum.” Media outreach from these efforts resulted in placements in leading trade publications such as Capacity, Telephony, Total Telecom and Fat Pipe along with national dailies like The New York Times and Investor’s Business Daily.
CooperKatz further helped FiberNet build sustained, positive relationships with leading industry analyst firms, including Forrester, Yankee Group and IDC and positioned FiberNet senior executives as thought leaders within the telecom industry.