Gap International, a global management consulting company that partners with 21st Century Organizations in producing unprecedented growth, breakthrough outcomes and genius-based leadership, engaged CooperKatz to raise awareness for the company among senior-level executives.
For more than three decades, Gap International has worked with FORTUNE 500 and Global 1000 corporations, as well as U.S. Government agencies – enabling leaders, teams and organizations to operate at the highest levels of performance. CooperKatz was selected to broaden visibility of the organization through mainstream business media, multimedia and social channels.
To raise awareness of Gap International among the firm’s target demographic – CEOs and other senior-level executives – CooperKatz helped Gap International articulate the key pillars of its unique thought leadership platform: what comprises a successful 21st Century Organization.
We secured opportunities with a range of top tier media outlets, including Fortune, Entrepreneur, InformationWeek and SmartBrief on Leadership. CooperKatz landed an ongoing contributor role for Gap International CEO Pontish Yeramyan on ForbesWoman.com, and assisted in guiding her featured contributions to the Huffington Post. Our work also included placing high-level byline articles in Bloomberg Businessweek, the Federal Times and Government Executive.
On the social and multimedia side, CooperKatz provides ongoing strategic counsel to maximize the reach of Gap International’s presence across Facebook, LinkedIn and Twitter. We also played a key role in the creation and dissemination of videos based on the key pillars of the 21st Century Organization.
CooperKatz is actively involved in the broader introduction of Gap International’s Leveraging Genius® methodology, a concept that allows leaders and teams to understand, harness and use the thinking behind their best performance.