Gap International, a global management consulting company that partners with 21st Century Organizations in producing unprecedented growth and breakthrough outcomes, engaged CooperKatz to raise awareness about the company among senior-level executives.
For more than three decades, Gap International has worked with FORTUNE 500 and Global 1000 corporations, as well as U.S. Government agencies – enabling leaders, teams and organizations to operate at the highest levels of performance. CooperKatz was selected to broaden visibility of the organization through mainstream business media and highly-networked individuals and outlets in the social media space.
To raise awareness of Gap International among the firm’s target demographic – CEOs and other senior-level executives – CooperKatz developed a variety of outreach approaches and pitch angles based on the company’s expertise. We helped Gap articulate the key pillars of their unique thought leadership platform – what comprises a successful 21st Century Organization. These pillars came to life in a video series CooperKatz helped to produce, featuring Gap CEO and Founder, Pontish Yeramyan.
We booked interviews with such top tier media outlets as Fortune, Entrepreneur, InformationWeek and Talent Management Perspectives. We secured an ongoing contributor role for Pontish on ForbesWoman.com, and assist in guiding her featured contributions to the Huffington Post. CooperKatz has also placed high-level byline articles with Federal Times on “Building the Next Generation of Government Leaders,” as well as Government Executive, regarding the challenges of balancing the budget amidst federal bureaucracy.
On the social media side, CooperKatz provides strategic counsel to maximize the Gap International reach of its videos, as well as its presence across Facebook, LinkedIn and Twitter. We provide specific content recommendations for the Gap “ThinkGrowth” blog. This platform gives voice to different members of the organization and discusses the 21st Century Organization in the context of timely news and anecdotes.