Client Profile

The Kauffman Foundation, a national nonprofit devoted to entrepreneurship education, engaged CooperKatz to promote eVenturing™, a new website created to provide growth-oriented entrepreneurs with reliable, practical information and tools to help them expand their businesses.

Each month, the site published a new collection of original articles and blog posts – all written by working entrepreneurs and experts – that covered a broad array of topics organized around six key subject areas: finance and accounting; people and human resources; sales and marketing; products and services; operations; and strategy.

 

CooperKatz launched eVenturing and for two years, on a monthly basis, promoted the site’s dynamic content. Resulting media coverage appeared in national and regional outlets including The Wall Street Journal Online, BusinessWeek.com, Investor’s Business Daily, Money, as well as in multiple local market newspapers and influential blogs. As part of the traffic-building / SEM campaign, CooperKatz also managed a Google AdWords program.