MasterCard International engaged CooperKatz to develop the concept, produce and stage three customer and two internal meetings.
These events each had a strong unifying theme, graphic look and tight content flow. For example, we designed a meeting for major merchants to resemble a TV newsmagazine show. Entitled ‘The Future of Commerce - Tomorrow,’ it was hosted by Bryant Gumbel, who interviewed a panel of senior executives from different industry sectors. A global leadership meeting featured the theme, ‘Capturing the Market In Concert’ and incorporated orchestral design elements, musical interludes and a final ‘performance’ passionately conducted by the host executive.