Client Profile

Named one of the nation’s top hospitals for cancer care by U.S. News & World Report, Memorial Sloan Kettering selected CooperKatz & Company as its strategic communications partner to enhance — and expand — its reputation and how people think about cancer.

As it’s first-ever agency of record, CooperKatz is charged with creating and executing a comprehensive strategic plan, focused on core institutional strengths such as cancer science and research, new therapies, personalized care, patient experience, and innovation. In addition to working with the in-house Public Affairs team to promote new studies, research, collaborations and patient stories. CooperKatz is also developing thought leadership initiatives that bolster MSK’s best-in-class reputation.

The team closely partners with MSK’s digital, advertising and media agencies and provides creative services.

Notably, in our first month of outreach, CooperKatz secured a TIME magazine cover story (“The Cancer Gap”) for a piece exploring precision medicine and MSK’s Center for Molecular Oncology.