Client Profile

CooperKatz helped MSN forge stronger connections with social media outlets and drive buzz about and traffic to the Web portal’s original content. 

Our team supported a wide range of MSN properties, including MSN Green, the MSN Olympic Module and ‘Republicrats,’ the site’s exclusive political humor series that debuted in the run-up to the November 2008 Presidential Election. CooperKatz also drove the viral/social media portion of the MSN 2008 toolbar launch, humorously positioning the device as a ‘procrastination tool’ via a consumer-generated video contest.

In addition to our core outreach and viral seeding efforts, CooperKatz worked closely with the MSN team to develop the portal’s overall social media strategy – including advising on how the brand could best leverage such channels as Twitter and Facebook, and how all initiatives would be implemented from a logistical perspective. This work for MSN led to other Microsoft projects, including driving social media outreach for the Microsoft Live Search ‘SearchPerks’ promotion and developing a special Twitter promotion for Windows Phone.