Under the banner “Insure U – Get Smart About Insurance,” the campaign included: an online curriculum of insurance information; tips and considerations for consumers and small businesses; original research to highlight areas of consumer misunderstanding; TV and radio public service announcements; community outreach programs; and proactive media relations.
The heart of the program was an engaging consumer education website, www.InsureUonline.org, packed with helpful, unbiased information about auto, homeowners / renters, life and health insurance. The content (available in English and Spanish) was organized for consumers under eight life situations: young singles, young families, established families, seniors, domestic partners, single parents, grandparents raising grandchildren and members of the military.
CooperKatz also created content for a second educational website devoted to small business insurance issues, including workers’ compensation, business property and liability, commercial auto, group health and disability, group life, key person life and home-based business insurance.
Over a three-year period, CooperKatz achieved more than one billion media impressions, including numerous placements in the Associated Press, Bloomberg, Bloomberg BusinessWeek, CNN, Newsweek, The New York Times, USA Today and The Wall Street Journal. In addition, the U.S. Treasury's Financial Literacy and Education Commission incorporated Insure U into its National Financial Education Network.