Client Profile

CooperKatz supported the launch of a massive federal study regarding the impact of environmental factors on child health and development. 

Queens is one of the first areas of the nation to be studied, and CooperKatz helped investigators from Mt. Sinai Hospital recruit 5,000 women of childbearing age to participate in the longitudinal research.

CooperKatz’ first challenge was to create a unique brand identity for the Queens Vanguard Center that seamlessly integrated with the existing brand identity of the National Study – childlike symbols of three youngsters of different heights. Our solution was to add a kite above the three children with its string extending to the youngest child’s hand. The Q of Queens Vanguard Center appears next to the kite. This logo and kite imagery appear on a wide variety of recruiting materials, including brochures, ads, flyers, posters – all of which CooperKatz wrote and designed.