In 2014, Navigant Healthcare, a leading consulting and business process management provider, engaged CooperKatz to generate increased awareness of its expertise among key healthcare industry stakeholders, including providers and healthcare executives.
To kick off the engagement, CooperKatz helped Navigant communicate the launch of its new non-partisan healthcare research center—the Navigant Center for Healthcare Research and Policy Analysis. From there, the team implemented a comprehensive media strategy securing coverage for a range of Navigant experts, proactively pitching key industry themes and reacting to breaking healthcare news.
In the first six months of the engagement, CooperKatz secured 65 placements in top publications including Bloomberg News, Modern Healthcare, and Healthcare Finance News, and inclusion in cover stories in both Hospitals and Health Networks and Medical Economics. Additionally, the team has leveraged media relations work to secure a keynote speaking opportunity for a Navigant Healthcare expert and to advise on digital and social media strategy.
CooperKatz continues to serve as a strategic communications partner to Navigant Healthcare, supporting a range of marketing, communications and public relations initiatives.