Client Profile

To assist the Noblis Health Innovation generate increased awareness of its consulting services among health providers, CooperKatz executed a comprehensive marketing program. 

A key component of the integrated plan was a two-phase trade advertising campaign in leading trade publications such as Modern Healthcare, Hospitals & Health Networks, Healthcare Financial Management and HealthLeaders, among others. Phase one of the campaign, headlined ‘The Faces of Noblis: Helping You Face the Future,’ underscored the impressive expertise of the firm’s strong bench of consultants. The second phase, titled ‘In Challenging Times, We Help You Take the Right Steps,’ identified critical issues facing providers and the strategic guidance Noblis could provide. CooperKatz designed and wrote the ads and managed the insertion process. We also designed and wrote the company’s marketing materials, including an eight-page brochure with capability inserts.