Client Profile

To help the Noblis Health Innovation practice generate increased awareness among health providers, CooperKatz designed and executed an integrated marketing / public relations campaign. 

 

Program components included extensive, ongoing media outreach to top-tier and health trade press offering access to the senior leaders of its key areas: strategy and planning; facilities planning; performance innovation; and information management / systems.

 

CooperKatz placed bylined articles and secured speaking platforms for Noblis practice leaders; publicized proprietary Noblis research; and helped the firm design and promote quarterly Webinars under the theme “Facing the Future.” Extending this theme, CooperKatz created a trade advertising campaign titled, “The Faces of Noblis: Helping You Face the Future,” which underscored the impressive expertise of the firm’s strong bench of consultants.

 

Annually, the comprehensive communications campaign secured 30 bylined articles and 100 media placements in health trades, national and major market newspapers and top-tier business publications.