Client Profile

CooperKatz helped Otis Elevator Company underscore its global leadership in elevators and escalators with support for anniversaries, major initiatives and ongoing social and traditional media relations.

CooperKatz helped to commemorate Otis’ 150th and 160th anniversaries. The centerpiece of the 150th anniversary celebration was a re-enactment of Elisha Graves Otis’ historic demonstration of his “safety elevator.” The results of the 160th anniversary media day included stories in major news outlets including The New York Times, CNN, Scientific American, Popular Science, Wired, CBS News and WNBC in New York.

Currently, CooperKatz supports ongoing media relations and thought leadership initiatives, and has secured profile stories for its executives in The Wall Street Journal, The New York Times and Industry Week.  CooperKatz also maintains Otis’ corporate global Twitter account, engaging with elevator enthusiasts around the world. 

These PR initiatives reinforce Otis as a reliable, enduring manufacturer of people-moving systems, as well as a technological innovator and safety-minded market leader. Results of CooperKatz’ work for Otis has included major stories in the Associated Press, The Los Angeles Times, The New York Times, The Seattle Times, Chicago Sun-Times, Financial Times, Berliner-Zeitung, Bangkok Post, Corriera Dela Sera, U.S. News & World Report, USA Weekend, CBS, NBC, ABC, FOX, WB, CNN, PBS and “Late Night with David Letterman,” among many others.