CooperKatz serves as the communications arm of The Physicians Foundation, a national non-profit organization that seeks to advance the work of practicing physicians and to improve the quality of healthcare for all Americans.
At a time of significant change in the U.S. healthcare system, The Physicians Foundation believes the perspectives of practicing physicians and their patients must be well understood and addressed. As one of the Foundation’s core strategic partners, CooperKatz helps garner greater exposure for the organization – with the goal of building awareness among health providers and the American public of how the rapidly changing environment for practicing physicians is impacting patient care.
CooperKatz provides a comprehensive spectrum of services to the Foundation, including branding and messaging; media training; promotion of proprietary research and grants; creative services; and ongoing media outreach to top-tier and health trade press.
Our team has generated a wide range of results including: an op-ed placement in The Houston Chronicle; coverage in consumer outlets such as Minnesota Public Radio News, Las Vegas Review-Journal; and a segment on NBC 10 Providence, RI, covering the Foundation’s $1 million grant to Health Leads. The Physicians Foundation has also been quoted in top health trade publications including: Physician’s Money Digest, Healthcare Finance News, Health Data Management, Modern Healthcare and Healthcare Informatics.