For more than six years, CooperKatz has worked with Polar to elevate awareness about the benefits of heart rate training and position Polar as the go-to heart rate training computer in three key market segments: sports performance, education and general fitness / wellbeing.
Our efforts have included: setting up high-level media interviews with the company’s senior executives in the U.S.; launching numerous new products; supporting a school-based program aimed at educating students about life-long fitness; promoting team sports products that can help coaches and trainers gain unique insight into each athlete’s fitness to achieve higher levels of performance; and raising awareness about health club-based solutions.
As part of the integrated campaign, CooperKatz launched a Polar-branded YouTube channel and produced a series of product and software videos – as well as testimonial videos – that are attracting growing viewership and in several instances have appeared on mainstream media and fitness enthusiast blogs. Beyond this video initiative, outreach to / through social media channels is a critical part of our holistic communications program for Polar.
Media placement highlights of our efforts have included: major newspapers like The New York Times, The Los Angeles Times, The Washington Post and USA Today; magazines like Men’s Health, Shape, Runner’s World, Wired National Geographic Adventure and O The Oprah Magazine; broadcast outlets like CNN, FOX News and WCBS-TV, and shows such as “Fox and Friends” and “TODAY”; and online sites and blogs like EverydayHealth, FitSugar, ESPN and Gizmodo.