As a first step, CooperKatz helped promote the Popeyes brand transformation, including a new name and tagline (“Louisiana Fast”) to reinforce the company’s Louisiana heritage. CooperKatz also introduced a series of new menu items through outreach to both traditional and social media.
In addition, we developed an array of social media assets for Popeyes, including an official presence on Facebook and YouTube. When hip-hop superstar Diddy challenged his fans to vote on who makes better tasting chicken – Popeyes or KFC? – CooperKatz quickly arranged a delicious Popeyes food delivery to “Diddy’s House” to remind him of the brand’s distinctive Louisiana taste. Shortly thereafter, he posted a video of the delivery on YouTube.
On the corporate front, CooperKatz worked with Popeyes to design a corporate social responsibility program.