Client Profile

CooperKatz produced the Reader's Digest Global Leadership Meeting, a conference for worldwide top-level management led by the Chairman and CEO. 

Reinforcing the CEO’s $5 billion revenue goal, CooperKatz developed the meeting theme logo, ‘The Drive to Five,’ and incorporated it into all meeting elements – from email teasers to presentation/decor graphics to team building exercises. We also shaped the meeting agenda with the goal of optimizing an exchange of ideas via breakout sessions in which participants brainstormed and presented creative ways to build their business units.