Client Profile

Sarah Lawrence College, a preeminent liberal arts institution 30 minutes outside of New York City, partnered with CooperKatz to enhance its reputation nationwide.


The College sought our support to build greater awareness and understanding of its distinctive pedagogical model – as well as to balance negative perceptions of the institution as “America’s most expensive college.” CooperKatz worked closely with the College’s president, executive team and marketing / communications professionals to identify and refine key messages on why Sarah Lawrence is unique among its peer institutions.


Most recently, we developed a compelling thought leadership platform to define and measure the “Six Critical Abilities for 21st Century Success” – abilities that Sarah Lawrence College has identified that strongly contribute to professional and personal success in both the short and long term. Media coverage for this campaign includes placements in The Chronicle of Higher Education,, Hechinger Report, Inside Higher Education, Marketplace Radio, The New York Times, and The Wall Street Journal.