CooperKatz supported the launch of Vogue magazine’s multimedia Web site – ShopVogue.TV – which provided original video programming and enabled consumers to shop the ads in the magazine as well as share their own style inspirations.
CooperKatz organized a virtual press conference led by Thomas Florio, Publishing Director of Vogue, which gave a hand-picked group of influential fashion bloggers a sneak peek at the Web site before it officially launched. After the virtual press conference, the team encouraged these bloggers to test the site, upload photos of their favorite fashions or designers and tell others about this exciting new way to shop Vogue. During the launch period, more than 170 blogs posted comments about the site, and 23 ShopVogue videos were uploaded to YouTube, receiving more than 25,000 views. Vogue considered the launch, which helped to jump-started the site and drive strong word-of-mouth online, a huge success.